case study: eagle creek™
elevating purpose & sustainability leadership
who is eagle creek?
Eagle Creek is the original adventure travel outfitter. Built for those who find adventure everywhere, who look for meaning in the little things and are open to new perspectives, Eagle Creek products and people make travel and everyday life a little easier. Leveraging experience and innovation, Eagle Creek enables excitement, passion, joy, courage, accomplishment and connection through thoughtfully-designed bags and organizers, as well as travel tips, insights, resources and community.
the work we did
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BRAND + MARKET ANALYSIS
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IMPACT STORYTELLING
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PRODUCT SUSTAINABILITY
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MARKETING COMMUNICATION
how we did it
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Analyzed a cross-section of industry and non-endemic brands to identify Eagle Creek’s unique points of differentiation and growth opportunity.
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Dug deep into the brand’s purpose activities. Crafted language and developed website-centric creative briefs to bring their purpose and impact to life.
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Developed product sustainability stories, definitions and a messaging hierarchy to elevate the brand’s leadership in sustainable manufacturing.
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Crafted a purpose-fueled website experience, addressing new landing page development, refining navigation, and creating new brand purpose positioning.
“We tasked PurposeFULL with rebooting our purpose and sustainability platform. They listened to our needs and worked to understand and clarify our goals. I highly recommend them as a strong thought partner that will carry your project through to execution.”
— Chelsey Stetzel: Brand Marketing Manager