case study: seirus®

defining purpose & energizing internal activation

who is seirus®

Seirus is a team of diverse color and thought. A team of multiple skill sets and perspectives. Seirus is a family who makes apparel and accessories that take care of their extended family all year long, in any conditions, for any activity. From skiing and snowboarding to bird watching, fishing, camping, cheering, exploring or anything else where protection from the elements is key to enjoyment. Seirus welcomes all to be a part of their family, and be sure to bring the dog.

the work we did

  • PURPOSE DEVELOPMENT

  • PARTNERSHIP GROWTH

  • COMPANY CULTURE

  • PURPOSE INTEGRATION

how we did it

  • Crafted a powerful, action-oriented purpose statement, uniquely positioned to reflect the brand's shared values.

  • Identified opportunities to strategically align existing partners with brand purpose, enabling greater impact.

  • Collaborated with a self-selected team of 9 to create a grassroots-fueled internal movement.

  • Developed framework for employee participation throughout the business, increasing engagement and infusing pride.

 

“PurposeFULL was able to guide us into a concise and impactful purpose message. The time, thought and care they put into engaging with our entire team and external support system was jaw-droppingly inspirational.”

— Wendy Carey: Chief Financial Officer