case study: bluesign®

developing brand & impact storytelling

who is bluesign®

bluesign® is the leading sustainability certification organization for textiles and textile manufacturing. Working with the bluesign® system ensures safer, more sustainable working environments, and manufacturing processes and products. bluesign® offers holistic solutions and experiential knowledge for factories and brands, minimizing environmental impact and serving as an independent verifier for sustainability claims and changing the environmental impact of textiles for good.

the work we did

  • BRAND POSITIONING

  • IMPACT STORYTELLING

  • CREATIVE DEVELOPMENT

  • BRAND + MARKET ANALYSIS

how we did it

  • Created several brand positioning statements for various audiences, along with impact definitions and educational content.

  • Developed icon set and comparative illustrations to communicate brand’s very measurable reduction of impact through brand partnership.

  • Designed impact webpage, various slide decks, icon set and infographic which serve as brand communication tools.

  • Took a deep look at the brand’s website and reviewed competitive messaging to identify differentiation and storytelling opportunities.

 

“We approached PurposeFULL with a very important communications project… They did an excellent job transforming technical matters into consumer iconography and messaging. We highly recommend PurposeFULL.”

— Kutay Saritosun: Head of Marketing + Communications